this October, movement means a little more
For 25 years, Rethink Breast Cancer has been changing what breast cancer support, education and advocacy can look like for women. In Canada, 1 in 8 women will be diagnosed with breast cancer in their lifetime. Rethink is working to make sure women have access to the information, community and support they need, before, during and beyond a diagnosis.
This October, we’re proud to move alongside them, through a special b, capsule, the movement space at their Toronto pop-up and more ways for our community to show their support.
25 years, 25 brands
To celebrate Rethink’s 25th anniversary, 25 Canadian brands have come together for the 25 for 25 Collection, creating products that help amplify their mission and drive meaningful impact.
Our contribution includes a co-branded b, mat everyday in our brand new purple dusk and our silk sleep mask in mocha mauve.
100% of proceeds from our Rethink capsule go to Rethink Breast Cancer.
Rethink has been close to my heart for a long time, so having the chance to support their work through b, feels incredibly meaningful. I’m so proud to support their mission and advocacy.
Andrea — b, founder
beyond the collection
a space to move, connect + come together
For October, Rethink is bringing the future Rethink House to life through a month-long pop-up in Toronto, a first look at their vision for a permanent space centred around connection, movement and thriving beyond breast cancer. Rethink Breast Cancer
We’ve donated b, mats and props to the movement studio, supporting classes designed to bring younger women together through movement, connection and well-being. From strength and Pilates to dance and recovery-focused movement, the programming is designed for a broad community, including those living with and beyond breast cancer
390 Dupont St, Toronto
October 2–31
Wednesday–Sunday
10 a.m.–6 p.m.
more ways to show up
showing up can take many forms
Through movement, through giving, through sharing, or simply by helping more people find their way to Rethink.
round up your order
Add a little extra at our checkout, with 100% of your donation going to Rethink.
help build the future Rethink House
Buy a symbolic brick and help Rethink fund the permanent space they’re working toward. Their current goal for the pop-up fundraiser is $250,000.
